Learn how to sharpen your offer, create better content and build a practical system for attracting and following up with customers, with six months of guidance as you put it into practice.
For Australian business owners. Starting in Perth.
Growth AcademySix months
01
Business foundations
Offer, customers and positioning
02
Content and visibility
Plan, film and publish with purpose
03
Customer acquisition
Organic, Meta Ads or Google Ads, as it fits
04
Conversion and follow-up
Landing pages and a repeatable process
Applied to your own business
Positioning
Offers
Content
Filming
Meta Ads
Google Ads
Landing pages
Lead follow-up
Measurement
Positioning
Offers
Content
Filming
Meta Ads
Google Ads
Landing pages
Lead follow-up
Measurement
You’re running a business. Marketing shouldn’t feel like guesswork.
01
Enquiries arrive in waves.
Referrals have carried the business this far, but they’re hard to predict and harder to plan around.
02
You’re unsure what to post.
Content takes time you don’t have, and it’s difficult to know what is actually useful to customers.
03
Advertising feels like a gamble.
Money goes out, but it’s unclear what is working, what isn’t and what to change.
04
Leads go quiet.
An enquiry comes in, the week gets busy, and the follow-up slips.
None of this means you’re doing it wrong. You’re busy running the business, and you need a clear process rather than more noise.
Understand what to do, why it matters and how to put it to work in your business.
INFLUENSCALE GROWTH ACADEMY
Six months of learning, guidance and implementation.
The Academy combines business foundations, practical training and mentorship to help owners develop their own marketing capability. You work on your own business throughout, with guidance along the way.
Phase
01
Assess your business
Understand your offer, customers, current marketing and priorities.
Phase
02
Build the foundations
Refine your positioning, messaging, content and customer journey.
Phase
03
Put the plan into practice
Work on the channels and systems most relevant to your business.
Phase
04
Review and improve
Measure progress, address gaps and plan the next stage.
WHAT YOU’LL LEARN
Six practical areas. You focus on the ones that matter most.
01
Positioning and offers
Clarify who you help, what you sell and how to communicate its value.
Influenscale production work02
Content that serves a purpose
Plan, film and publish content that answers customer questions and demonstrates your expertise.
03
Customer acquisition
Understand when organic content, Meta Ads or Google Ads suit your business.
04
Landing pages and conversion
Connect your marketing to a clear next step.
05
Lead handling and follow-up
Create a consistent process for responding to enquiries and following up.
06
Measurement and planning
Track useful numbers and make informed decisions about what to improve.
You won’t launch every channel at once. Students prioritise the areas most relevant to their business, based on their priorities, budget and capacity.
Work on your business as you learn.
These are the working outputs you build with guidance. What you complete depends on your business, your time and your implementation.
01Work towards a clearer positioning and offer brief.
02Build a practical content plan.
03Develop a prioritised customer acquisition strategy.
04Map your enquiry-to-sale journey.
05Build a repeatable follow-up process.
06Create a measurement framework and a 90-day action plan.
WHO IT’S FOR
A good fit if you’re ready to do the work.
Owners of established businesses with a real product or service.
Owners or team members able to make time for implementation.
Businesses wanting to develop internal marketing capability.
People willing to review their numbers and improve their process.
The Academy requires active participation. It does not include an agency running all marketing on your behalf.
ABOUT
Built from hands-on work with businesses.
Jayden Sanchez is the founder of Influenscale, a Perth-based content production company.
Influenscale Education brings practical business marketing knowledge into a structured learning environment, so owners can build the skills and systems to do it themselves.
Jayden Sanchez · Founder, Influenscale
Perth, Western Australia
The wider ecosystem
Influenscale Education
Learn and implement with guidance.
Influenscale
Content production.
CEO Acquisition
Broader marketing implementation.
The Academy stands on its own. Any done-for-you services are separate and optional.
FAQS
Questions, answered plainly.
Who is the Academy designed for?
Established Australian business owners, starting in Perth, who want to build practical marketing and customer acquisition skills inside their own business. It suits owners who rely heavily on referrals, want more consistent content, or want clearer visibility over what their marketing is doing.
Do I need marketing experience?
No. The program starts with your business foundations and builds from there. What matters is that you run a real business and are willing to put in the work.
Will this work for my industry?
The Academy is built around your own business, so the focus adapts to your customers and market. Outcomes depend on the business, the market and the implementation. We’ll talk through fit with you before enrolment.
Do I need to appear on camera?
Content is part of the program, but how you approach it is something we’ll discuss. Participation arrangements will be confirmed with you before enrolment.
Will you run my advertising for me?
No. The Academy teaches you and your team to understand and manage your own marketing, with guidance. It is not an agency service. Done-for-you services from the wider Influenscale ecosystem are separate and optional.
Is advertising spend included?
No. Advertising spend and external software costs are separate from tuition unless expressly included in the final offer.
Can a team member participate?
Possibly. The application asks who would implement what you learn. Participation arrangements, including team members, will be discussed before enrolment.
How much time should I allow?
The Academy involves hands-on implementation in your business, so you or your team will need regular time set aside. Time requirements will be discussed with you before enrolment.
How much does the program cost?
Pricing isn’t published on this page. Scope, pricing and payment arrangements will be discussed with you before enrolment, so you know exactly what is included.
What happens after I apply?
You answer a few short questions on our application page and sign in to Whop with your email. Applying is free and no payment details are needed. We review every application and contact you about the next step.
Start your application
Build a clearer plan for your business.
Tell us where your business is now and what you want to improve. We’ll review your application and discuss whether the Academy is the right fit.
